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| Augmented Reality Photo by Daniel Frank on Unsplash |
A business executive with over 15 years experience in sales, strategy and digital marketing, Shaliza Somani oversees new business development at Paramount Commerce in Toronto. To inform her decisions in this role, Shaliza Somani stays abreast of developments and trends in the ecommerce and payment processing industry.
As with many industries, ecommerce is constantly evolving. Here are just a few ecommerce trends for 2019:
More Customer Engagement
Unlike traditional retail shopping, ecommerce stores cannot interact with customers fact-to-face. Because of this, online stores are working more to mimic this personalized experience by implementing more opportunities to talk to customers at various points before, during, and after their purchases. This personalized communication increases transaction rates and promotes repeat purchasing from consumers.
Artificial Intelligence (AI) and Chatbots
Managing inventory, fulfilling basic customer needs, and handling questions are all relatively simple tasks that traditionally require human resources. However, ecommerce stores are increasingly implementing AI for these tasks. This technology learns from customer conversations and gradually improves to provide a better customer experience online.
Augmented Reality (AR)
It’s estimated that about 120,000 online stores will use AR technologies by the year 2022. This will provide consumers with a completely different online experience thanks to AR’s ability to help customers envision the products they plan on buying within their homes. The ability to “test” certain products prior to purchasing them allows for a better online shopping experience that provides consumers with a unique way of exploring products that isn’t available offline.
As with many industries, ecommerce is constantly evolving. Here are just a few ecommerce trends for 2019:
More Customer Engagement
Unlike traditional retail shopping, ecommerce stores cannot interact with customers fact-to-face. Because of this, online stores are working more to mimic this personalized experience by implementing more opportunities to talk to customers at various points before, during, and after their purchases. This personalized communication increases transaction rates and promotes repeat purchasing from consumers.
Artificial Intelligence (AI) and Chatbots
Managing inventory, fulfilling basic customer needs, and handling questions are all relatively simple tasks that traditionally require human resources. However, ecommerce stores are increasingly implementing AI for these tasks. This technology learns from customer conversations and gradually improves to provide a better customer experience online.
Augmented Reality (AR)
It’s estimated that about 120,000 online stores will use AR technologies by the year 2022. This will provide consumers with a completely different online experience thanks to AR’s ability to help customers envision the products they plan on buying within their homes. The ability to “test” certain products prior to purchasing them allows for a better online shopping experience that provides consumers with a unique way of exploring products that isn’t available offline.
